Watch RIIZE's 'Insomnia' Video
(fcc) Global K-pop sensation RIIZE has released their new single "Insomnia" via SM Entertainment and RCA Records. Marking RIIZE's first venture into acoustic pop, "Insomnia" showcases a softer, more refined side of the group, shifting the spotlight from their signature high-energy performances to the six members' distinct vocals. Built around gentle acoustic guitar melodies, the track blends a wistful, dreamlike atmosphere with subtle yet emotionally expressive vocals. The lyrics capture the complex emotions of sleepless nights, when memories and feelings of longing grow more vivid as the night deepens.
"Insomnia" brings together Grammy-winning production team The Stereotypes, best known for their work on Bruno Mars' hits "That's What I Like" and "Finesse," and acclaimed songwriter-producer August Rigo, who previously collaborated with RIIZE on "9 Days." The song's lyrics were written by renowned Korean lyricist Eana Kim.
The accompanying music video brings the song's emotional depth to life through cinematic visuals. Exploring themes of longing, loss, and the lingering emotions of something once cherished, the video blurs the boundaries between dreams, reality, and imagination, capturing the surreal and heightened emotions of a sleepless night. Through atmospheric visuals and cinematic direction, the members portray a range of complex emotions, bringing the song's wistful, melancholic mood to life.
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