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(Atlantic) Lithe, the most underrated out of the new school, continues his ascent with new single "Name My Price". Fresh off "Cannonball'" with Don Toliver - a collab still running up streams and moving the culture - he keeps the momentum going.
With "Name My Price," Lithe doubles down on his reputation as a boundary-pushing hip-hop artist, delivering another self-produced track that showcases his distinguished talent. The single is a preview of what's to come, with a larger body of work expected before the year's end.
The accompanying visual for "Name My Price" captures Lithe's signature aesthetic: mysterious, gritty, and cinematic, set against the pulse of the streets late at night. It's another glimpse into an artist who moves with intent, authenticity, and a vision that can't be boxed in.
Lithe has quietly entrenched himself at the forefront of the culture. Since emerging in 2018, he has steadily built a loyal following as he's served up songs as singer, songwriter, and producer at a prolific pace. The enigmatic artist reached critical mass with the viral hit "Fall Back" in 2024, which has amassed a staggering 300 million Spotify streams and attracted NAV and Lil Tjay for official remixes. Earlier this year, he released the Lost In Euphoria EP highlighted by "Touch Tight," and "444".
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